Tom writes the bid's people section: "Information management: the IM team."
Who's actually doing this?
The bid says information will be managed by "the IM team". The IM team is Sam, on four other bids.
The wrong way
Sam is the IM team. Sam is also on four other bids.
Phil (project director): Who's our information manager on site?
"The IM team." "Who's that?" Silence.
Nobody is looking after the shared system. Folders breed.
The client asks for the named information lead. Tom puts Sam's name down. Sam finds out from the client.
Sam, now covering five jobs, is on his twelfth coffee. Every deadline on the wall has gone red.
A striped band means the story jumps ahead. Its colour, and the word on the card, say which stage of the job it lands in.
"The IM team" turned out to be one person, on five jobs, who found out from the client.
Find out what Sam should have doneSam's Lesson 3 · Who's actually doing this?, then the same story done the right way.